"If you're gonna be driving through this world, why not look good doing it?" -Luigi's motto.
Luigi runs the local tire shop in Radiator Springs, Luigi's Casa Della Tires. Cars get to choose their body type, and have a choice when it comes to the tires they wear. Luigi offers the finest selection of tires west of the Mississippi, and Luigi's Casa Della Tires is known far and wide for its impeccable service, competitive prices, and of course, its very stylish proprietor. Luigi is a huge fan of Ferrari Racing and is very happy when Ferrari Racer Michael Schumacher shows up at his shop wanting tires. Guido helps him in his shop, "Luigi's Casa Della Tires". He is also seen in Radiator Springs Racers.