Rusty Cornfuel is a character in Cars.
Grew and grew and grew up on a farm in Mississippi and gained his reputation among the locals for running his own racing circuit with his buddies. Rusty won most of the races and made enough money off the event to nearly sponsor himself professionally. Luckily his current sponsor, Race Car Hitch Protectors, came along to front the bill for his team. Now Rusty can spend his own money on more important things, like flying his buddies from the farmdown for every race.