Vinyl Toupee is a mark of vinyl spray cans that cars can use to have a nice vinyl toupee on the roof. Crusty Rotor is the bearer of this sponsor and also a client of it, as he uses it even for racing. It also sponsored Rev Roadages and Will Rusch, and it was founded in 1986.
Between Cars and Cars 3, Crusty has retired, and was replaced by Rev Roadages, who would become a veteran in Cars 3. Rev competes in the 2016 Piston Cup season against the likes of Lightning McQueen, Jackson Storm and many others. However, Jackson Storm's performance sparks the interest of next-generation racers, as many Piston Cup teams begin replacing their veteran racers with next-generation rookies. After the Los Angeles 500, the Vinyl Toupee team fires Rev and replaces him with a next-generation racer named Will Rusch.
- Vinyl Toupee having been founded in 1986 is likely a reference to Pixar's founding the same year.
- Digital artist Luisa Leal designed the branding for Will Rusch during her time as an intern for Pixar.
- Vinyl Toupee logos always have retro design: Crusty Rotor has a 90's style logo, Rev Roadages has a 50's style logo, and Will Rusch has an 80's style logo.
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